Privacy Policy

Introduction

NovickLabs LTD ("NovickLabs," "Company," "we," or "us") is committed to protecting your privacy. This Privacy Policy describes our practices for collecting, using, maintaining, and disclosing information that we collect from you or that you provide to us when you visit our website at novicklabs.com (our "Site") or use any of our services (collectively, the "Services").

By accessing or using our Services, you agree to this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

This Privacy Policy may change from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of the Services after such changes constitutes your acceptance of the new policy.

Information We Collect

Information You Provide

We collect information you provide directly via our Services, including when you fill out contact forms, subscribe to our newsletter, download resources, or request our services. This may include:

• Your name (first and last)
• Email address
• Company name
• Phone number
• Job title
• Company size
• Industry
• Messages, project details, or challenges you describe
• Newsletter subscription preferences

Information We Automatically Collect

When you visit our Site, we may automatically collect certain information, including:

• Your browser type and operating system
• Your Internet Protocol (IP) address
• Pages you view and links you click on within the Services
• The date and time of your visit
• The referring URL (the page you came from)
• Information about your device
• UTM parameters and campaign tracking information

Third-Party Services

We use the following third-party services to help us operate our business:

Google Analytics

We use Google Analytics to analyze website traffic and usage patterns. Google Analytics collects information such as how often users visit our Site, what pages they visit, and what other sites they used prior to coming to our Site. We use this information to improve our Services. Google Analytics collects the IP address assigned to you on the date you visit our Site, but not your name or other identifying information.

For more information about Google Analytics and how it collects and processes data, please visit: Google Privacy Policy

Klaviyo

We use Klaviyo for email marketing and to manage our newsletter subscriptions. When you submit a form on our Site, your information may be stored in Klaviyo to facilitate communication with you. For more information, please visit: Klaviyo Privacy Policy

How We Use Your Information

We may use information that we collect about you or that you provide to us:

• To provide, maintain, and improve our Services
• To respond to your inquiries and fulfill your requests
• To send you newsletters, marketing communications, and other information that may be of interest to you (you can opt out at any time)
• To analyze usage patterns and improve our website and services
• To detect, prevent, and address technical issues or security threats
• To comply with legal obligations

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Services and to hold certain information. Cookies are small data files stored on your device.

Types of cookies we use:

• Analytics Cookies: Used by Google Analytics to collect information about how visitors use our Site
• Session Storage: Used to store UTM parameters and campaign tracking information during your browsing session

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

Disclosure of Your Information

We may disclose information that we collect or that you provide:

• Service Providers: To third-party vendors, service providers, and other partners who assist us in operating our website and conducting our business (such as Klaviyo and Google)
• Legal Requirements: To comply with any court order, law, or legal process, including responding to any government or regulatory request
• Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business
• With Your Consent: For any other purpose disclosed by us when you provide the information or with your consent

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including to satisfy any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, and applicable legal requirements.

Your Rights

Depending on your location, you may have certain rights regarding your personal information:

For EU/EEA Residents (GDPR)

If you are located in the European Union or European Economic Area, you have the following rights under the General Data Protection Regulation (GDPR):

• Right of Access: The right to request access to your personal data
• Right to Rectification: The right to request correction of inaccurate personal data
• Right to Erasure: The right to request deletion of your personal data
• Right to Restrict Processing: The right to request restriction of processing of your personal data
• Right to Data Portability: The right to receive your personal data in a structured, commonly used format
• Right to Object: The right to object to processing of your personal data

For California Residents

California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to request deletion, and the right to opt-out of the sale of personal information. We do not sell personal information.

To exercise any of these rights, please contact us at hello@novicklabs.com.

Marketing Communications

If you have subscribed to our newsletter or other marketing communications, you can opt out at any time by:

• Clicking the "unsubscribe" link in any marketing email we send
• Contacting us at hello@novicklabs.com

Data Security

We take reasonable measures to help protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

International Users

Our Services are operated from Israel and the United States. If you are located outside of these countries, please be aware that information we collect may be transferred to, stored, and processed in Israel, the United States, or other countries where our service providers operate. By using our Services, you consent to the transfer of your information to these countries.

Children's Privacy

Our Services are intended for business professionals and are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at hello@novicklabs.com so that we can take appropriate action.

Do Not Track Signals

Some browsers have a "Do Not Track" feature that signals to websites that you do not want to have your online activity tracked. Our Site does not currently respond to "Do Not Track" signals.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on this page with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: